I manage an internet company that provides help in the form of small business management and accounting software tools and wisdom to thousands of startups and small businesses in all corners of the world and whenever I explain to people what I do, I always get asked the same question “Given my years of experience, how could I apply it and make earn cash quickly by becoming a small business consultant”? I am always prepared to offer wisdom as I am lucky enough to spend a major amount of the time of my day communicating with small business owners and workers enthusiastic to share their issues.

This is what I tell them:

The web is the ideal place for finding customers and it makes it straightforward to reach them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with guidance and help them address problems.

Information marketing – package and sell your expertise to businesses through the Internet

What I am about to tell you doesn’t just apply to small businesses. You can repackage and sell your expertise in a multimedia format such as video, audio or documents. The tools to make professional standard material are readily available on the Internet. Creating a tutorial in simple to use internet formats is now easy and affordable. You just have to be prepared to spend a modest amount of time studying the software. The objective here is to create [content.

Commence by determining your overall goal. Consultancy and Information marketing are great bedfellows and if you do both can be very profitable as the consultancy will provide you with the questions, the answers to which could be turned into content and sold over and over again.

If you are starting from scratch with no customers but have expertise you know would be needed by others then produce a two minute video to introduce yourself and your expertise to your potential client(s). Unless you know the potential client(s) exact problem then make the video generic and adhere tothe following format – S.T.A.R (Situation or Task, Action, Result). Make your messages as interesting as you can and keep the narratives short. Now deploy the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Follow this up with a phone call. If you know the specific nature of the marketproblem then don’t make the video public, just put it somewhere away from prying eyeson the Web or even on a disk and post it, again follow up with a call.

This method is ideally suited to situations where you are individually targeting target(s). You should always focus on growing a list you can interact with and make sales to. Treat the people on your list well and they will tell you their needs to which you can match and your content products. The more people on your list the more consulting and information marketing opportunities you will uncover. If you would like to discover more about how to do this then follow any of the links in this article. I would be more than willing to help you.