Employee newsletters offer many opportunities to make your workplace more effective and more efficient. Here are 7 ways in which you can use them in your workplace… 

Skill Enhancements
External conditions frequently dictate the use of new technologies, new processes, and more advanced equipment. And to make them work, training is essential. While employee newsletters may not be a training tool, they can play an important support role by helping with motivation, reinforcing what’s learned in training, and improving communication skills.

Making Change Less Difficult
Employee newsletters can help pave the way for changes. They can address critical issues, provide necessary assurances or warnings, and act as a forum for discussions. 

Dealing with Customer Problems
With an ever present need for customer service, we’re learning better ways to handle customers and their complaints. Employee newsletters can be used to teach employees proven techniques of complaint management, and to provide product or service updates. Most importantly, though, they can reinforce positive employee attitudes toward complaints, and emphasize that everyone gains when customers get proper responses to their complaints. 

Be Proactive on Upcoming Advertising
A national advertising campaign sends a big organization’s message to customers right across the country. But, what about employees of the organization? Do they know the rationale and assumptions behind a new advertising campaign, especially one that emphasizes something they do, such as customer service?

Use employee newsletters to let employees know about the campaign before it goes public. Some key points: explain objectives and roles, show graphics (newspaper ads or television stills), specify start and stop dates, and advise employees how to handle public reaction.

Get Employee Feedback
Use employee newsletters to bring in information, as well as send it out. Ask employees for their ideas and suggestions about specific issues. Evaluate those responses, and implement appropriate suggestions. Then report back to employees in the newsletter, explaining not only whose ideas were implemented, but why. And, explain the benefits to all employees and the organization. Then repeat the process. 

Build on the Organizational Philosophy
These statements help everyone in an organization pull in the same direction. And, given that the statements will likely be very brief and very abstract, an employee newsletters can provide excellent support. That’s especially true if the statements can be illustrated with stories and examples that drive home the truths behind them.

Explain Benefits in Employee Newsletters
Employee newsletters work well in spreading information about benefits. They can explain specifics in greater detail and in appropriate language. Other applications include: providing information to help employees fill in claims forms, dealing with frequently-asked questions, and offering guidelines for solving common problems. As a result, employees don’t waste work time trying to get answers, and human resources staff don’t answer the same few questions over and over.